Privacy Policy

Effective Date: 14th November, 2023.

Our Company, Mooncake Games Ltd is committed to protecting the privacy of our users. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our mobile games and related services ("Services"). This Privacy Policy is compliant with the European Union General Data Protection Regulation (GDPR) and the United Kingdom Data Protection Act 2018.

  1. Personal Information We Collect

We may collect the following types of personal information from you:

Information You Provide: When you create an account or use our Services, we may collect information such as your name, email address, age, and location.

Payment Information: If you make a purchase through our Services, we may collect your payment information, such as your credit card details or other payment method information.

Usage Information: We may collect information about your use of our Services, including gameplay data, device information, IP address, and browsing history.

Social Media Information: If you choose to log in to our Services through a social media account, we may collect information from your social media profile, such as your name, email address, and profile picture.

  1. Use of Personal Information

We may use your personal information for the following purposes:

Providing and Personalizing Services: We use your personal information to provide and personalize our Services, including creating and managing your account, delivering customer support, and improving your gaming experience.

Communication: We may use your personal information to communicate with you about our Services, such as providing important updates, responding to inquiries, and sending promotional materials.

Analytics and Research: We may use your personal information for analytics and research purposes to improve our Services and develop new features. All data used for analytics and research will be anonymized and aggregated whenever possible.

Legal Obligations: We may process your personal information to comply with legal obligations, such as responding to requests from law enforcement agencies or regulatory authorities.

  1. Disclosure of Personal Information

We may disclose your personal information to the following parties:

Service Providers: We may share your personal information with third-party service providers who assist us in providing and improving our Services. These service providers are contractually bound to process your personal information only as instructed by us and in compliance with this Privacy Policy.

Business Partners: We may share your personal information with our business partners for marketing purposes, subject to obtaining your consent where required by law.

Legal Requirements: We may disclose your personal information if required to do so by law or in response to a legal process, including to protect the safety of our users or to prevent illegal activities.

  1. International Data Transfers

We may transfer and store your personal information on servers located outside the European Economic Area (EEA). In such cases, we will take appropriate steps, such as implementing standard contractual clauses or relying on Privacy Shield frameworks, to ensure that your personal information receives an adequate level of protection.

  1. Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe that your child has provided us with their personal information without your consent, please contact us at data@mooncakegames.co.uk to request deletion of that information.

  1. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your personal information.

  1. Your Rights

You have certain rights under the GDPR, including the right to:

Access: You have the right to request access to the personal information we hold about you and to receive a copy of that information.

Rectification: You have the right to request correction of any inaccurate personal information we hold about you.

Erasure: You have the right to request the erasure of your personal information under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

Objection: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.

Restriction: You have the right to request restriction of the processing of your personal information under certain circumstances, such as when you contest the accuracy of the information or when the processing is unlawful.

Data Portability: You have the right to receive the personal information you have provided to us in a structured, commonly used, and machine-readable format and to transmit that information to another controller.

To exercise your rights or if you have any questions or concerns about this Privacy Policy, please contact us at data@mooncakegames.co.uk. We will respond to your requests within a reasonable timeframe and in accordance with applicable data protection laws.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time by posting a new version on our website or within our Services. We will notify you of any material changes to this Privacy Policy through the Services or by other reasonable means. Your continued use of our Services after any such update constitutes your consent to the updated Privacy Policy.

  1. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please contact us at data@mooncakegames.co.uk.

Mooncake Games, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Registered in England.